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01 Jul 2026

FloContact is Live: Business SMS, Built into the Partner Portal

Jay Ball
Chief Executive Officer

Email inboxes are noisy. Calls get missed. Voicemails get ignored. A text message tends to be read within minutes of arriving.

That's why we've launched FloContact, our new SMS platform, straight into the Partner Portal where you already manage your tickets, knowledgebase and policies. If you want a quick, direct way to reach customers, staff or contractors, it's now sitting alongside the tools you use every day.

What you can do with FloContact

FloContact lets you send SMS from inside the portal, without any extra logins or platform switching. You can save contacts into groups with custom fields tailored to your business, so segmenting your audience is straightforward. You can build templates for the messages you send often, which removes the drag of retyping the same content. And you can choose the sender your recipients see.

Sender choice matters. Send from your company name and messages arrive branded, which reads properly professional and builds trust with the recipient. The trade-off is that sender-name messages are one-way only, which suits most broadcast and notification use cases.

Two-way messaging with a dedicated mobile number

If you want customers to reply, you can add a dedicated mobile number to your account for £7.50 a month. That opens up full two-way messaging inside the portal, with email notifications and portal alerts so replies never sit unnoticed.

Practical features that make a difference

FloContact is built around how businesses actually operate. You can schedule messages for a later time or date, which is useful for anything from appointment reminders to campaign timing. Every SMS is logged, giving you a full audit trail whenever you need to check what was sent and when. A compliant opt-out system is built in, so managing consent is handled without extra admin.

How ten different sectors are using SMS

SMS works best when the message is short, timely and relevant. Here are ten examples, drawing on both sender-name broadcasts and dedicated-number two-way messaging.

Dental and healthcare practices send appointment reminders from their practice name. Fewer no-shows, fewer follow-up calls, better use of clinician time.

Estate agents use two-way numbers for viewing confirmations, offer updates and paperwork nudges. Buyers and sellers reply in seconds, which keeps deals moving instead of stalling in email.

E-commerce and retail send dispatch and delivery updates from the brand name. Customers stay informed without needing to chase, and support tickets drop as a result.

Trades and field engineers use two-way numbers to confirm arrival windows and warn of delays. Customers can reply with access instructions or reschedule, which tightens scheduling and reduces wasted call-outs.

Legal firms send hearing reminders and document-ready notifications from the firm name. Clients feel looked after and important dates are less likely to be missed.

Gyms and studios send class confirmations, waitlist alerts and payment reminders from the studio name. Lower admin, better attendance.

Restaurants and hospitality use two-way numbers so guests can confirm, change or cancel bookings by reply. Fewer empty tables, better forecasting.

Recruitment agencies use two-way numbers for interview details and offer follow-ups. Candidates respond quickly to text where email often sits unread for days.

Councils and public-sector teams send service updates, waste collection changes and weather alerts from the council name. Broad reach, low friction, no download required.

Car dealerships and garages use two-way numbers for MOT reminders and service bookings. Customers reply "yes please" and are booked in without another phone call.

Simple, flexible pricing

Packages start from £35 a month and include an allocation of message blocks. Blocks roll over for up to twelve months, so you're not penalised for a quieter period, and you can top up or change plan whenever you need to. Add a dedicated mobile number for £7.50 a month if you want two-way messaging.

If you want to try it before committing, there's a free 50-text trial to get you going.

Flo WhatsApp arrives in Q3

FloContact is the first stage. In Q3 we're launching Flo WhatsApp Messaging inside a unified inbox, so SMS and WhatsApp conversations can be managed side by side by the same team. WhatsApp adds rich media, richer conversations and a channel many customers already prefer. Managing both from one inbox means no dropped threads, no duplicated effort and one clear record of every customer conversation.

More on that closer to launch.

Get started with FloContact

If you want a quick, professional and compliant way to reach your customers, FloContact is now available inside the Partner Portal. Activate your free 50-text trial, or speak to the Flotek team if you'd like a walk-through first.

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